Search Engine Optimization (SEO) refers to the strategy, techniques, and tactics necessary to get your website’s pages to the top of Google and other search engine results pages (SERPs). Getting your website to the top of the search results (often referred to as “ranking”) earns your site exposure and free website traffic.

Much work goes into getting your website to rank, but the goal isn’t to work around Google. According to expert Phil Frost, SEO “is about partnering with Google to provide the best search results for Google’s users.” 

Google will only show its users websites that are useful to them. SEO isn’t about creating your website for Google; it’s about making your website for your users.